Logistics control tower: definition, uses and suppliers

A control tower is one of the most important logistics platforms in recent years. It helps to understand what is happening within an organization, identifying problems in real time and providing crucial data for the optimization of strategies.

If you work in the world of logistics or distribution, a control tower can become the greatest ally of your productivity.

What is a control tower

A logistics control tower is a holistic software that centralizes and manages supply chain operations efficiently and effectively. Its objective is to supervise and coordinate the flow of merchandise, goods, information and resources throughout the entire supply, distribution and final delivery stages.

By integrating a control tower you will gain total visibility of your corporate and business structure, making your decision making much more objective and your forecasts more accurate.

Benefits of a control tower

Operational centralization

You will be able to unify your work in a global tool and guarantee a more efficient, fast and adapted management to the requirements of each client, supplier or process, regardless of the area or department involved.

Strategy optimization

Decision-making based on objective data helps to find competitive strategies, correct misalignments and better adapt to new trends. It is also fundamental to monitor the ROI of business decisions.

Up-to-date information

The control tower provides real-time insights from all connected internal activities, from procurement to reverse logistics. You can anticipate and proactively manage potential risks in your business or keep the customer always informed about the status of an order or return.

Higher quality customer service

Synchronizing work areas allows you to adjust response times to customer needs, guarantee on-time deliveries and offer services customized to the needs or consumption habits of the target customer.

Cost reduction

By having greater control of your operations, your management will be much more efficient and require fewer resources. Waiting times in the warehouse will also be reduced and you will be able to resolve shipping incidents more easily.

21 important uses of a control tower
  1. Tracking of deliveries, shipments and returns
  2. Inventory and warehouse management from multiple locations
  3. Route planning and vehicle load optimization
  4. Efficient allocation of operational and transportation resources
  5. Asset tracking, such as containers and pallets
  6. Printing of transportation and customs documents
  7. Automatic alerts for critical events, such as delays or route deviations
  8. Returns, exchanges and customer complaint management
  9. Data analysis to identify logistical trends and patterns
  10. Automated scheduling of carrier pickups
  11. Transit time tracking and on-time delivery tracking
  12. Warehouse capacity planning
  13. Analyze logistics costs and identify areas for savings
  14. Supply chain security monitoring
  15. Identification and resolution of supply chain bottlenecks
  16. Demand forecasting and inventory adjustment accordingly.
  17. Carrier and supplier performance evaluation
  18. Administration and management of internal order notifications
  19. Inventory rotation management
  20. Reverse logistics coordination
  21. Real-time transportation problem resolution
  22. Best-in-class control tower providers
1. Outvio

Outvio is a unique platform within the eCommerce industry. It specializes in synchronizing and automating all the processes that follow the payment of a purchase. You will be able to optimize your fulfillment operations, carriers, customer service or returns and exchanges.

In addition, Outvio is one of the most complete operational control towers for online stores. Its advanced dashboard allows you to monitor the performance of the business or the carrier in real time.

2. SAP

SAP is a business process management control tower. It is widely used in the financial industry for business planning and performance analysis. You can also request modular developments, regardless of your industry. However, the costs are usually quite high.

3. Oracle Transportation

Oracle Transportation is a software solution developed by Oracle Corporation that is designed to help companies manage and optimize their transportation and logistics operations. It focuses specifically on supply chain management. It is one of the best options for manufacturing or production companies.

4. IBM

IBM (International Business Machines Corporation) is a multinational information technology and technology services company. They offer a wide range of products and services, including hardware, software, consulting services and business solutions.

How to get started with a control tower

Identify why you need a tower control system and what your specific objectives are. Are you looking to improve efficiency, increase visibility of operations, or optimize order and return processes?

Provide adequate training to your staff so they can effectively use the tower control system. This includes operators, supervisors and other relevant employees.

Ensure that the tower control system can be effectively integrated with other systems and applications already in use in your company, such as inventory management systems, order tracking software, etc.

Establish regular monitoring and maintenance procedures to ensure that the tower control system is working optimally and is kept up to date.


As a company grows, the logistics and business burden becomes more complex and costly. In this case, you should consider integrating a control tower to support business growth.

With different types of control towers available and a variety of suppliers in the market, companies have the flexibility to choose the solution that best suits their specific needs. If your industry is eCommerce, we suggest you check out Outvio.