Changes in cookie policy by 2023

As we move forward 2023, some significant changes to cookie policy are expected, which could affect businesses of all sizes and sectors.

Cookie policy has been a hot topic in the business world since data privacy regulations were introduced in Europe in 2018. Since then, many companies have been working to comply with these regulations and protect the privacy of their online users.


What are cookies and why are they important?

Cookies are small text files that websites use to store information about users and their online activities.

These files may contain information such as:
  • Browsing history
  • Language preferences
  • Login details
Cookies are essential to the proper functioning of many modern websites, as they allow users to keep their session logged in, personalize their experience and access specific content.

However, cookies can also pose a threat to users' privacy, especially if they are used to track their online activities or collect personal information without their consent. This has led to the introduction of data privacy regulations in Europe and elsewhere, which require companies to inform users about the cookies they use and obtain their consent before storing any personal information.

Cookie policy in companies

For businesses, cookie policy is a critical part of their data privacy strategy.

Companies must ensure that their policies are clear and accessible to users, and that they comply with local and international regulations. This involves collecting information about what cookies are used on their website, describing how they are used, and obtaining users' consent to store this information.

In addition, companies must also consider how they handle users' personal information collected through cookies. This includes ensuring that the information is stored securely and used only for its intended purpose. Companies should also be prepared to handle user requests to access, modify or delete their personal information.

Cookie policy changes during 2023.

As we move into 2023, some significant cookie policy changes are expected that could affect businesses. These changes relate to the introduction of new data privacy regulations and standards, as well as updates to popular web browsers.

One of the main new developments is that users will have greater control over the cookies that are used on the websites they visit. Instead of having to accept all cookies without exception, they will be able to select which ones they want to allow and which ones they do not. In addition, companies will be required to obtain explicit and specific consent from the user before using cookies for advertising purposes.

On the other hand, companies that use cookies will be required to be more transparent about their use and purpose. They should provide clear and complete information about the cookies they use, including their duration, type and purpose. They should also ensure the security and privacy of user data and take effective measures to protect it.

Website owners and businesses should also be prepared to face possible penalties if they fail to comply with the new cookie regulations. Regulators are expected to be more rigorous in enforcing the regulations, which means that any infringement can have serious consequences for violators.

Ultimately, the new cookie regulation represents an important step in protecting users' online privacy and an opportunity for companies to demonstrate their commitment to transparency and accountability in the use of personal data. Therefore, it is critical that all parties involved prepare adequately to adapt to the changes and comply with the new regulations.

Data privacy regulations

Some important data privacy regulations are expected to come into force in 2023, which could affect companies' cookie policy. For example, the California Data Protection Act (CCPA) will go into effect in July 2023, which means that companies that collect personal information from California users will need to comply with additional data privacy requirements.

In addition, the European Union is considering the introduction of a new data privacy regulation, known as the Data Protection and ePrivacy Regulation.